HOTEL OCCUPANCY RATE
February 2017’s average daily rate of $287.50 is a 11.7 percent decrease since January 2017, the prior month, and a 6.7 percent decrease since February 2016, the same period of the prior year. The revenue per available room in February 2017 was $240.65, an 13.5 percent decrease compared to January 2017 and a 8.4 percent decrease since February 2016. Note that the month-to-month comparisons use seasonally adjusted data.
Data on hotel indicators comes from Colliers PKF Consulting “Trends in the Hotel Industry – Northern California” monthly reports.
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