HOTEL OCCUPANCY RATE
November 2016’s average daily rate of $238.77 is a 10.2 percent decrease since October 2016, the prior month, and a 6.1 percent decrease since November 2015, the same period of the prior year. The revenue per available room in November 2016 was $194.60, a 31.1 percent decrease compared to October 2016 and a 5.4 percent decrease since November 2015. Note that the month-to-month comparisons use seasonally adjusted data.
Data on hotel indicators comes from Colliers PKF Consulting “Trends in the Hotel Industry – Northern California” monthly reports.
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