Detail Economy Icon


The purpose of the Economy scorecard is to provide the public, elected officials, and City staff with a current snapshot of San Francisco’s economy. This scorecard presents timely information on economy-wide employment indicators, real estate and tourism.

The Tourism summary provides a monthly view of three San Francisco hotel indicators: occupancy rate, average daily rate (ADR) and revenue per available room (RevPAR). Average daily rate represents the average rental income per paid occupied room and RevPAR represents this average daily room rate multiplied by the occupancy rate.


November 2016’s occupancy rate of 81.5 percent is a 5.6 percentage point increase from the prior month, October 2016, and a 0.7 percentage point increase since November 2015, the same period of the prior year. Note that the month-to-month comparison uses seasonally adjusted data.


November 2016’s average daily rate of $238.77 is a 10.2 percent decrease since  October 2016, the prior month, and a 6.1 percent decrease since November 2015, the same period of the prior year. The revenue per available room in November 2016 was $194.60, a 31.1 percent decrease compared to October 2016 and a 5.4 percent decrease since November 2015. Note that the month-to-month comparisons use seasonally adjusted data.


Data on hotel indicators comes from Colliers PKF Consulting “Trends in the Hotel Industry – Northern California” monthly reports.


Please click first on the chart above and then on the “Download” button in the bottom right corner of the visualization to view and download the data displayed in the chart.