Mayor Edwin M. Lee today launched the second year of the Shop & Dine in the 49 initiative challenging residents to do all their shopping and dining within the 49 square miles of San Francisco this holiday season and all year long. The launch is based upon the success of the pilot program for Shop & Dine in the 49 last Fall.

“Each of us can make a big difference in keeping our City’s local businesses vibrant and successful by choosing to eat and shop local, and I challenge our residents and businesses to shop and dine in the 49,” said Mayor Lee. “Small businesses are the backbone of our strong local economy, adding unique character to our City and enlivening our diverse neighborhoods while employing approximately 326,000 residents. When we invest in our local businesses, we are investing in our City’s success, and we can ensure our City’s rising prosperity benefits every single San Franciscan.”