MARKET & OCTAVIA AREA PLAN SUMMARY OF OBJECTIVES
1. LAND USE AND URBAN FORM	OBJECTIVE 1.1 Create a land use plan that embraces the Market and Octavia Neighborhood’s potential as a mixed-use urban neighborhood. OBJECTIVE 1.2 Encourage urban form that reinforces the plan area’s unique place in the city’s larger urban form and strengthens its physical fabric and character.
2. HOUSING	OBJECTIVE 2.1 Require development of mixed-use residential infill on the former freeway parcels. OBJECTIVE 2.2 Encourage construction of residential infill throughout the plan area. OBJECTIVE 2.3 Preserve and enhance existing sound housing stock. OBJECTIVE 2.4 Provide increased housing opportunities affordable to households at varying income levels.
3. BUILDING WITH A SENSE OF PLACE	OBJECTIVE 3.1 Encourage new buildings that contribute to the beauty of the built environment and the quality of streets as public space. OBJECTIVE 3.2 Promote the preservation of notable historic landmarks, individual historic buildings, and features that help to provide continuity with the past.
4. STREETS AND OPEN SPACES	OBJECTIVE 4.1 Provide safe and comfortable public rights-of-way for pedestrian use and improve the public life of the neighborhood. OBJECTIVE 4.2 Accommodate regional through traffic on surface streets that also serve local needs, thereby repairing areas disrupted by large infrastructure projects of the past. OBJECTIVE 4.3 Reinforce the significance of the market street streetscape and celebrate its prominence as San Francisco’s symbolic “main street.”
5. BALANCING TRANSPORTATION CHOICES	OBJECTIVE 5.1 Improve public transit to make it more reliable, attractive, convenient, and responsive to increasing demand. OBJECTIVE 5.2 Develop and implement parking policies for areas well served by public transit that encourage travel by public transit and alternative transportation modes and reduce traffic congestion. OBJECTIVE 5.3 Eliminate or reduce the negative impact of parking on the physical character and quality of the neighborhood. OBJECTIVE 5.4 Manage existing parking resources to maximize service and accessibility to all. OBJECTIVE 5.5 Establish a bicycle network that provides a safe and attractive alternative to driving for both local and citywide travel needs. OBJECTIVE 5.6 Improve vehicular circulation through the area.
6. INFILL DEVELOPMENT ON KEY SITES	OBJECTIVE 6.1 Ensure that new development is innovative and yet carefully integrated into the fabric of the area. OBJECTIVE 6.2 Encourage new development on the central freeway parcels and the Market Street supermarket site to heal the physical fabric of the neighborhood and improve neighborhood character.
7. A NEW NEIGHBORHOOD IN SOMA WEST	OBJECTIVE 7.1 Create a vibrant new mixed-use neighborhood in SoMa West. OBJECTIVE 7.2 Establish a functional, attractive and well-integrated system of public streets and open spaces in the soma west area to improve the public realm.