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Offered by the Office of Financial Empowerment (OFE), San Francisco Financial Counseling is a free, confidential service available to anyone who lives, works, or receives services in San Francisco. Financial counselors work with clients one-on-one to identify barriers to mainstream financial services and then outline clear and actionable steps toward resolution. 

The program is part of the Cities for Financial Empowerment Fund’s Financial Empowerment Center national model. The model emphasizes city government as a trusted source of financial counseling and a coordinator of partnerships that complement other social services through collaborations. 

Meet With a Financial Counselor

New Clients - Click Below:

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Existing Clients - Click Below: 

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Make an Appointment Today to: 

  • Navigate sudden changes to your income or expenses 

  • Open a bank account 

  • Manage debt and negotiate interest rates 

  • Save for the future 

  • Request lower payments from creditors and/or suspend payments due to financial hardship 

  • Establish or improve your credit score

  • Find out if you are eligible for any public benefits 

Sharpen Your Financial Management Skills - Join a Workshop!

SFFC Financial Workshops - Winter 2025
Financial Skill Building Workshops with Certified Financial Counselors
Workshops are free and open to the public thanks to our partnership with the San Francisco Public Library. Click to learn more and register for the virtual workshops.

San Francisco Financial Counseling

San Francisco Financial Counseling began when a family experiencing homelessness won a below-market-rate unit in the City’s housing lottery,
only to have their housing application denied because they had subprime credit. Officially launched in 2015 and known as Smart Money Coaching, the program has helped thousands of people increase their own financial capability, providing the skills necessary to achieve positive financial outcomes and improve their financial well-being. 

“Financial counseling is an essential tool in our fight for economic security in San Francisco. The program’s success and expansion illustrate that listening
to residents results in systems and policies that serve them best.”


~ Treasurer José Cisneros